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Always read the label ‘they’ say, but what does it all mean?

We all know it is more important than ever to know exactly what we are putting in and on our bodies. So yes, I always read the label. And sometimes it all makes sense, and sometimes…not so much.

There are many standards for listing product ingredients, one of which is INCI, the International Nomenclature of Cosmetic Ingredients. This standard is mandated in most countries around the world and provides a regulated ‘international language’ for consumers to recognise better and understand what is in their products.

INCI names for ingredients can be a mix of scientific (chemical or biological) nomenclature, Latin and English words. For example, the INCI name Helianthus Annuus is what you know to be Sunflower, or what you call Vitamin E will be listed as Tocopherol.

The standard INCI names for every ingredient in our products are listed on the packaging, but we also provide the more common names for those that have them as well; after all we don’t all speak fluent INCI do we? And what can sound scary… Ubiquinone anyone?…can in fact be natural, safe and highly beneficial. Being transparent about our ingredients is as important to us as we are certain it is to you.

We love our plants, and you can read all about them here. Our other favourite ingredients, meticulously selected for their beneficial properties and natural sources, are a component of plants, produced by plants or in a few select cases a naturally occurring compound such as clay.

A naturally occurring compound extracted from sugar beets, Betaine functions as an osmolyte; it protects cells from osmotic stress by helping the skin balance moisture losses and gains. The small molecules in Betaine interact strongly with water, which helps the skin retain moisture. By helping the skin stay moisturised, it can assist with reducing signs of ageing and calm irritated skin.

Xanthan Gum
Xanthan gum is a carbohydrate produced by the fermentation of plant sugars and is used to control the consistency and thickness of products and an emulsifying agent.

Hyaluronic Acid
A complex sugar naturally occurring in the skin, Hyaluronic Acid is essential for keeping skin and connective tissue calls hydrated and lubricated. With the ability to hold 1000 times its weight in water, it provides long-lasting hydration that reduces the appearance of wrinkles, replenishes cell moisture, and can assist in cell repair. Hyaluronic Acid is produced by a fermentation process using plants including wheat.

Also known as Coenzyme Q10, is an antioxidant that your body produces naturally. Q10 is necessary for your cells to produce energy, reduces oxidative stresses by neutralising free radicals and supports the production of collagen and elastin. As the amount you produce naturally declines with age, it is beneficial to supplement this in your skincare routine. Ubiquinone in CULTIVATECO. products is plant-derived from Safflower.

Kaolin is a soft, fine mineral clay rich in silica with a neutral ph. The absorbent action of the clay binds to oils and sebum as well as dirt and impurities, removing them from your skin. It also has a very gentle exfoliating action to remove dead skin cells and surface debris.

Lactic Acid
Naturally produced by fermentation from plant sugar, lactic acid is a large molecule Alpha-Hydroxy Acid (AHA) that works to very gently exfoliate and remove dead skin cells and surface debris, hydrate the skin by binding to water, and maintain a healthy skin barrier by supporting the natural production of ceramides and balancing the natural microbiome of skin.

Linalool is a terpene that occurs naturally in many flowers and spice plants and is a natural component found in numerous essential oils. Linalool has anti-inflammatory and antimicrobial properties, in addition to giving plants their pleasant aroma.

Sourced from palm and gluten free Soybeen and Rapeseed, this natural humectant moisturises and smoothes skin, soothes irritation, protects against infection and promotes wound healing.

A fine white mineral clay formed by the decomposition of volcanic ash in ancient seabeds, it is rich in silica, magnesium, calcium, sodium, copper, iron, and potassium. Bentonite absorbs oil, dirt and impurities from the skin by attaching to these molecules, which are then washed away with the clay. There is also some evidence to suggest that the silica content of Bentonite may help maintain healthy connective tissue by boosting collagen production.

Got a question about any of our ingredients? Email us at


  • Jan Kiss says:

    Have been testing the clean canvas face cleanser I do love the clean feel of my face after use and also the aroma but was wondering does it destroy the acid mantle of the skin which I .understand to be a protective barrier.

    • Trudy says:

      Jan, thank you for that positive feedback for Clean Canvas, I am pleased to here you are getting a great result. In terms of your skin’s acid mantle, the face wash is formulated to protect and help restore the skin’s protective barrier. Clean Canvas includes essential fatty acids and lactic acid, both natural components of the mantle produced by your skin. There are also a number of plant-based humectants in the cleanser that help the skin retain moisture. After after washing your face should feel clean and refreshed, but not tight or dried out.

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